Projects & Portfolio
Here is a collection of previous projects I've accomplished, both individually and with a team.
Adobe Portfolio:
My Adobe portfolio presents a multitude of creative works and assignments I independently completed. This was an Adobe-guided Course in which I earned my certifications in three editing software programs.
Integrated Marketing Communications Plan (IMC):
This is an IMC campaign plan for Rockingham Educational Foundation Inc. The scope of our campaign plan was achieved by using a multi-faceted approach, encompassing traditional media, direct marketing, promotional events, and digital strategies. Traditional media efforts included targeted print and radio advertisements to reach a broad local audience, while direct marketing initiatives involved personalized mailers and email campaigns to engage potential donors directly. Additionally, digital strategies encompassed social media promotions, online fundraising campaigns, and engaging content to expand the Foundation's reach and impact within the community.
Carry-All Keychain Business Plan
This was a project in which everything from the financial statements to the product itself were created, developed, and thoroughly executed. It diversified my knowledge in the operational, financial, accounting, and management aspects of a business (product). The Carry-All Keychain was invented by me and five other members. We presented and pitched to a board of investors, yes, Shark Tank-style. We created the operations process, financial records, and accounting audits for '5 years' worth of running a successful business.
Social Media Marketing Plan (SMMP)
This project was my most recent, in which my team of 5 put together a social media marketing plan for a particular client. The fall semester of 2024 client was Lauryn, the owner of Bouquets & Bustles, a wedding planner and coordinator in the local Rockingham/Bridgewater area. We provided three media campaigns (owned, earned, and paid) with a multitude of mockup content for each, a content schedule and a calendar for 2025-2026, and plenty of evergreen content to reuse annually and grow her business.